Social Media Strategies for Musicians

Social networking platforms have become an integral component to marketing and promotion in today’s music industry. However, the sheer size and scope of the social media universe has made it difficult for musical artists to determine the best way to integrate social media into their overall marketing and promotion strategy. In this course, we will wade through this digital media landscape and arrive at the most effective social networking marketing strategies for musicians. We’ll take a closer look at the most powerful social media platforms – Facebook, Twitter, LinkedIn, YouTube, and others – and examine how artists can use them to promote their music and their brand.



Lesson 1 – Marketing Fundamentals
Lesson 2 – Marketing in the Digital Age
Lesson 3 – Target Marketing
Lesson 4 – Marketing for Musicians
Lesson 5 – Social Networking Platforms
Lesson 6 – Facebook
Lesson 7 – YouTube
Lesson 8 – Twitter
Lesson 9 – Using Instagram, Pinterest and Tumblr
Lesson 10 – Direct-to-Fan Music Sites
Lesson 11 – Music Aggregators
Lesson 12 – Crowd Funding Sites


Made possible with the support of the
Ontario Media Development Corporation.

Metalworks Institute

Canada’s Premier Entertainment Arts School

Educational Partners