Metalworks Institute - Online Courses - Promotion and Publicity for Musicians

Promotion & Publicity for Musicians

This course will provide students with a broad introduction to the concepts of promotion and publicity for musicians. During this course students will explore the concepts of internet marketing and social networking including search engine positioning, logos, branding and sponsorship, publicity, soliciting media using electronic press kits, press releases; the importance of media interviews and promotional public appearances, managing resource databases and other widely used methods to develop the student’s career as a musician.



Lesson 1: Introduction to Marketing
Lesson 2: Marketing Methods
Lesson 3: The Digital Revolution
Lesson 4: Refining Your Product
Lesson 5: Identifying Your Target Audience
Lesson 6: Digital Distribution
Lesson 7: Building a Digital Ecosystem
Lesson 8: Search Engine Optimization
Lesson 9: Promotion versus Publicity
Lesson 10: Publicity Challenges & Successes
Lesson 11: Planning & Logistics
Lesson 12: Media Kits & EPK’s


Made possible with the support of the
Ontario Media Development Corporation.

Metalworks Institute

Canada’s Premier Entertainment Arts School

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