Metalworks Institute - Campus Programs - Music Business

MUSIC BUSINESS DIPLOMA

Encompassing all facets of the music and recording industries, the Music Business program features courses of study that allow students to learn essential business fundamentals and disciplines relevant in today’s fast-paced market. The program provides students with a diverse knowledge base and skill-set, leading to an unlimited array of career opportunities.  Our ongoing, exclusive partnerships with Metalworks Studios and Metalworks Production Group ensure our students access to unparalleled facilities and networking opportunities.


One Year Diploma
Classes Start: September

To arrange a tour of our campus or to contact our Admissions Department:
admissions@metalworksinstitute.com


 PROGRAM OVERVIEW
  • Graduates earn a Diploma in Music Business.
  • Full-time, one year program strategically designed to get you thoroughly trained in all aspects of the music business.
  • Our contemporary program reflects our continuing commitment to comprehensive research and innovative curriculum development.
  • A program that provides a comprehensive mix of quantitative, analytical and strategic skills.
  • In addition to progressive business concepts and management practices, this program features topics that offer students a wide array of business disciplines relevant to the entertainment field.
  • Prepare for a career in music management, music publishing, A&R, music licensing, music marketing, music promotion, publicity and broadcast.
  • Incredible opportunities to network and collaborate with students in other Metalworks Institute programs.
  • Our exclusive educational partnership with Metalworks Studios provides students with unprecedented learning environments and networking opportunities.
  • Extensive networking capabilities derived through our educational partnerships with industry leading companies provide the most up to date information on trends and technologies impacting the entertainment industry.
  • The Music Business program is approved by the Ontario Ministry of Training, Colleges and Universities under the Private Career Colleges Act 2005.
AREAS OF STUDY
  • Record Labels
  • Music Publishing
  • Music Management
  • Artist Management
  • Internet and Mobile Entertainment
  • Intellectual Properties and Entertainment Contract Law
  • Entertainment Marketing, Promotion and Publicity
  • Financial Principles and Business Development
  • Practical Business Software Technologies
  • Practical Business Communications
  • Business Ethics
  • Concert Promotion
  • Entertainment Technologies
  • Broadcast Management
 ADMISSION REQUIREMENTS
  • Applicants must have an OSSD or equivalent.
  • Mature applicants are welcome to apply.
  • Acceptance to the program is limited and subject to an academic assessment and acceptance interview.
  • It is also expected that applicant’s demonstrate keen interest in the business of music and entertainment, possess creative aptitude and computer literacy.
  • Program applications and a guide to the application process can be found at https://metalworksinstitute.com
COURSE DURATION
  • 1 Year Full-Time Program
  • 990 Hours of Instruction
  • Typical class hours range between 22-24 hours per week
  • 10-12 additional study hours per week are highly recommended

To arrange a tour of our campus or to contact our Admissions Department:
admissions@metalworksinstitute.com


Courses: Music Business
What is the business of entertainment? What is the relationship between creating music and art, and earning money from that art? What are the elements that make up this industry, and how do they connect and intersect to create the vast array of entertainment content that we watch, hear and see? During this course, students will be introduced to the music, broadcast, motion picture, game and live event industries and their various subsidiaries. Students will examine the nature of intellectual property and copyright, discuss the often conflicting relationship between art and commerce, and examine the relationship between content creators and consumers.
Whether you’re working for a major record company, or managing an independent artist, the ability to effectively communicate via the spoken or written word is an essential ingredient in a successful career. This course will examine the theories and practices behind written and verbal communication skills used by industry professionals. Students will learn the barriers to effective communication, the importance of communication in business and personal relationships, and the skills and techniques needed to deliver information in any medium or environment. This course will also explore the nature of ethics in the business world. Students will examine basic moral and ethical theories, and understand how those theories are applied in the business world. Vital case studies and real-world ethical dilemmas will be examined and discussed, so that students better understand the role of ethics in business and society.
The evolution of our entertainment industries has often been inspired by the constant, and sometimes dramatic, changes in the technologies that allow for the creation, marketing and distribution of entertainment content. Our Entertainment Technologies course will introduce students to the technological changes that have impacted music and entertainment over the past century. Students will learn of the evolution in audio recording techniques, the growth of consumer audio and video technologies, the exponential development of computer hardware and software, and the varieties of recordable media.
The changing nature of this business of music demands that today’s aspiring managers, executives and entrepreneurs have a keen understanding of essential accounting and financial management practices and principles. This course will provide students with an overview of core economic theories, as well as vital personal financial management practices. Students will be given a fundamental overview of accounting, and learn how to de-mystify and understand basic accounting terms such as balance sheets, journals, financial statements, taxation, cost behavior, and the accounting cycle. Our Financial Principles course will also provide students with the tools required to create and manage a small business, and the best practices used by top entertainment executives and entrepreneurs.
This course will provide students with an overview of fundamental financial management and accounting practices. Students will be provided an overview of basic economic theories and practices, as well as important personal financial management practices. Students will then explore fundamental accounting principles and practices, including forms of business organization and business transactions, balance sheets, journals, financial statements, and the accounting cycle. Students will also discuss taxation, analyze financial statements, and explore cost behaviour and break-even analyses. This course will also explore the elements involved in creating and managing a small business. Students will also discuss financial management of events, the creation of event budgets, and the costs and risks associated with creating an event planning business.
The Music & Culture course will offer students an overview of the key figures, moments and movements over the past century that impacted our culture. Along with music, this course will also introduce students to the evolution of art, literature, film, television, and other outlets for our culture, explore the connection between the various media styles and genres, and discuss how the past has informed the present, and future, of art, music and culture.
The continuing growth of today’s DIY music industry has placed even greater importance on understanding the legal ramifications of copyright laws, and the various contracts and agreements used in this industry. This course will introduce students to important concepts in intellectual property and copyright law, such as licensing, infringement, and ownership, so that students may better understand how to protect and monetize their songs and recordings. Students will learn the basics of contracts and contract law, and discuss some of the standard contracts used in business and employment settings. Through prominent case studies and examples, students will also explore various entertainment industry agreements, such as those used in the film and sports industries, and standard contracts used in music, such as recording contracts, producer agreements, and live performance agreements.
One of the more profound changes in the music industry over the past decade or more is the shift towards do-it-yourself music production and marketing. Creating the music is just one step for the artist; the next, crucial step is knowing how to take that music and present it to the world. Our Marketing, Promotion and Publicity course provides students with the tools and knowledge to market and promote music in today’s online, digital environment. The course begins with the foundation of marketing basics, allowing students to learn the 4 P’s of marketing, target marketing, brand positioning, market segmentation, and pricing strategies. From there, our course will examine how those core marketing practices are applied in the entertainment industries, namely film, television, digital media, and of course, music.  Finally, we will discuss the roles of publicity and promotion in the music marketing mix, and learn the tools used by today’s music marketers to publicize and promote music via traditional media, such as radio, as well as online.
This course will provide students with an overview of human resource management, and how it aligns with the organizational strategy of corporations and small businesses. This course will examine human resource planning, and how it is impacted by various environmental factors. Students will examine and discuss federal and provincial labour legislation, and fundamental labour law issues such as wages, vacation, termination, severance pay, and wrongful dismissal. Students will explore basic practices in staffing recruitment, screening, and hiring, as well as staffing management and appraisal theories. This course will also explore the impacts of Employment Equity and Affirmative Action laws on hiring practices. Students will also discuss the role of unions and collective bargaining, and ethical issues such as workplace safety and workplace privacy.
Today’s music business is not your parent’s music business. The World Wide Web and digital technologies have led to an evolution in the music industry, where inspired artists and entrepreneurs are utilizing those new technologies to create, market and distribute their music. Our Music Business course will offer students a comprehensive introduction to the business of music, and the often-complicated relationships between music, technology and consumers. We will begin by examining the fundamental clash between art and commerce, and understanding the value of music as commodity. This course will then examine the roles of the artist and songwriter, and the vital people and organizations that support music creators, including music publishers, record labels, managers, agents, promoters and publicists. Through case studies and real-world examples, students will discuss management, publishing and recording agreements, and examine key statistical data and analytics used within the music industry. Finally, students will also explore the methods, technologies and new revenue streams involved in the digital distribution of music.
The success of any artist in today’s music industry requires the skills and expertise of a number of key support personnel, beginning with the artist manager. This course will begin by examining core business management theories and practices, and how those concepts are applied to the world of music. Students will discuss the role of artist managers, the relationship between artists and managers, and artist management agreements. Prominent, real-world examples will be offered to illustrate the good and bad of artist-manager relationships. This course will also explore the other important members of the artist’s team, including agents, lawyers, business managers, publicists and promoters. Students will also learn the fundamentals of event planning and management, skills to be utilized in the production of a live student event. Our Music Management course will also provide an overview of radio and broadcast management, and allow students to better understand the inner workings of radio stations and important broadcast terms and terminology.
This course will offer students a hands-on, practical overview of the common desktop software applications used in the music business. Students will be introduced to basic word processing software, and learn how to create and manage documents. Students will then be introduced to databases and spreadsheet software, and apply that knowledge to the presentation and analysis of financial and statistical data. This course will also introduce students to visual presentation software applications, and provide students with the skills to create dynamic visual presentations. Students will also learn core fundamentals of website planning, design, and maintenance, and other online business tools.

Metalworks Institute

Canada’s Premier Entertainment Arts School

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