EVENT PLANNING & MANAGEMENT DIPLOMA
Planning, managing and executing a successful live event requires a unique individual armed with specific knowledge and skills. Specialists in event planning and management are vital to the success of all types of live events such as concerts, award ceremonies, trade shows, sporting events, charities, fundraisers, press conferences, business associations, sporting events, galas, weddings, social events and a wide variety of corporate events such as product launches, conferences, board meetings, seminars, team building and executive retreats. Event planners play an integral role in all aspects of live events, from concept to delivery – whether it’s choosing a perfect venue for a wedding, anniversary or birthday or coordinating and managing production, resources and staff for a trade show or entertainment event.
- Graduates earn a Diploma in Event Planning & Management.
- Intensive practical experience in the concepts and artistic styles used to conceptualize, manage and execute an extensive variety of live events.
- Extensive study and practical hands-on experience in the areas of design, planning, marketing, promotion, fundraising and sponsorship, budgeting and financial management, human resource management, risk management and customer service skills.
- Incredible opportunities to network and collaborate with students in other Metalworks Institute programs.
- Prepare for a career as an event planner in hotels, cruise lines, country clubs, resorts, entertainment complexes, banquet halls, conference and trade centers, corporations, casinos, production companies, charity or fundraising organizations, promotional companies and regional tourism organizations.
- Our exclusive educational partnership with Metalworks Production Group provides students with an unprecedented learning environment and networking opportunities in the live event industry.
- The Event Planning & Management program is approved by the Ontario Ministry of Training, Colleges and Universities under the Private Career Colleges Act 2005.
AREAS OF STUDY
- Event Planning and Design
- Event Financial Management
- Event Production Technologies
- Marketing & Promotion of Live Events
- Agreements & Contracts for Live Events
- Health & Safety
- Human Resource Management
- Business Ethics & Communications
- Business Technologies
- Applicants must have an OSSD or equivalent.
- Mature applicants are welcome to apply.
- Acceptance to the program is limited and subject to an academic assessment and acceptance interview.
- It is also expected that applicant’s demonstrate keen interest in business management, possess creative aptitude and computer literacy.
- Program applications and a guide to the application process can be found at metalworksinstitute.com.
- 30 Weeks – Full-Time Program
- 720 Hours of Instruction
- Typical class hours range between 22-24 hours per week
- 10-12 additional study hours per week are recommended
Courses: Event Planning & Management
What is the business of entertainment? What is the relationship between creating music and art, and earning money from that art? What are the elements that make up this industry, and how do they connect and intersect to create the vast array of entertainment content that we watch, hear and see? During this course, students will be introduced to the music, broadcast, motion picture, game and live event industries and their various subsidiaries. Students will examine the nature of intellectual property and copyright, discuss the often conflicting relationship between art and commerce, and examine the relationship between content creators and consumers.
This course will provide students with an overview of the various agreements and contracts that are utilized in the live event industry. Students will be provided with a basic understanding of contracts and contract terminology. They will examine various types of standard contracts, such as employment contracts, confidentiality agreements, personal services agreements and non-compete clauses. Students will also explore the various types of contracts pertinent to the music industry, such as recording agreements and producer agreements. This course will also examine contracts and agreements that are common to the live events industry, such as live music performance contracts, booking agreements, licensing and merchandising agreements, fundraising agreements, wedding planning agreements, and venue agreements
This course will provide students with an overview of fundamental communications theories and practices, and provide students with the necessary oral and written communication skills relevant to success in the business world. Students will be introduced to common theories on the art of communication and listening, and explore problems that occur in the listening process. Students will also examine issues regarding interpersonal communications, and the importance of verbal and non-verbal communication. This course will also provide students with important written communication skills, and refresh basic grammar and punctuation skills. Students will also discuss important career planning skills and strategies, including resume creation, job interviews, and networking, as well as the importance of social media practices and etiquette.
This course will provide students with an overview of the various software applications used in business environments. This course will also provide students with the necessary computer skills found in entertainment business operations, through a practical, hands-on approach. Students will be introduced to basic word processing software, and learn how to create and manage documents. Students will then be introduced to databases and spreadsheet software, and apply that knowledge to the presentation and analysis of financial and statistical data. This course will also introduce students to visual presentation software applications, and provide students with the skills to create dynamic visual presentations. Students will also learn core fundamentals of website planning, design, and maintenance, and other online business tools.
This course will provide students with an overview of fundamental financial management and accounting practices. Students will be provided an overview of basic economic theories and practices, as well as important personal financial management practices. Students will then explore fundamental accounting principles and practices, including forms of business organization and business transactions, balance sheets, journals, financial statements, and the accounting cycle. Students will also discuss taxation, analyze financial statements, and explore cost behaviour and break-even analyses. This course will also explore the elements involved in creating and managing a small business. Students will also discuss financial management of events, the creation of event budgets, and the costs and risks associated with creating an event planning business.
This course will provide students with an overview of the fundamental steps and elements involved in planning and executing an event. Students will examine the overall events industry, and discuss varying types of meetings and corporate events. Students will then explore the nature of project management, and the roles of risk management and crisis management in the events industry. This course will examine important elements in the planning and management of a live event, such as venue considerations, fundraising, sponsorships, event transportation and marketing, food and beverages, and other vendors and suppliers. This course will also examine the management of volunteers for an event, and delve into the planning and management of different types of events, such as corporate presentations, weddings, and exhibitions and trade shows.
This course will provide students with insight into the technical aspects of event planning and management. During this course students will explore the technical elements of staging, lighting, audio and video in order to properly design and contract production companies and production personnel for a variety of live events.
As the size and scope of concerts and other live events continue to grow, the live events industry faces ongoing challenges in maintaining the health and safety of workers, performers, and fans at these live events. This course will delve into some of the health and safety issues inherent in the live event industry, such as crowd management, temporary staging, working at heights, working with electricity, and other important safety elements. We will examine important case studies of past tragic incidents in the performance industry, and look at how such incidents can be avoided in the future.
This course will provide students with an overview of human resource management, and how it aligns with the organizational strategy of corporations and small businesses. This course will examine human resource planning, and how it is impacted by various environmental factors. Students will examine and discuss federal and provincial labour legislation, and fundamental labour law issues such as wages, vacation, termination, severance pay, and wrongful dismissal. Students will explore basic practices in staffing recruitment, screening, and hiring, as well as staffing management and appraisal theories. This course will also explore the impacts of Employment Equity and Affirmative Action laws on hiring practices. Students will also discuss the role of unions and collective bargaining, and ethical issues such as workplace safety and workplace privacy.
This course will provide students with an overview of the fundamental concepts of marketing and promotion. Students will explore the basic concepts of marketing, marketing management, target marketing, and market segmentation. Students will examine the principles of market research, including primary and secondary data collection, and the importance of marketing analytics. This course will discuss the four Ps of marketing – Product, Price, Place and Promotion – as they relate to the live events industry. Students will also explore the role of marketing and promotion in live events. Students will examine and discuss event marketing and promotion, event sponsorship, charitable involvement in events, and event merchandising. This course will also examine the publicity and promotion of live events, and the construct of event media campaigns.