Guest Lecture: Jane Tattersall

On Wednesday July 16th, Jim Norris hosted a guest lecture in his Entertainment Marketing class by Jane Tattersall from MySpace Canada.

As the Director of Marketing at MySpace Canada, Jane Tattersall is responsible for overseeing all marketing, content and promotional activities for the site in Canada. As the first employee of the Canadian arm of the world’s number one social networking site, Tattersall has built MySpace Canada to 10 employees strong and counting in less than nine months. Prior to MySpace, Tattersall held senior positions in marketing, A&R and promotions at EMI Music Canada, Sony BMG (Canada) and Jive/Zomba. Ms. Tattersall provided MWI students with an insightful tutorial on the many facets of MySpace, including the endless applications available to users. She focused many of her remarks on the importance of MySpace in the music industry, and its use as a marketing tool by up-and-coming.